The Development of the Ultra-Premium Golf Club Category 2018
- Vendor: Golf Datatech
- Type: Reports
Who Buys & Why? With Comparisons vs. Other Price Points
The Development of the Ultra-Premium Golf Club Category Study seeks to understand the attitudes and motivations of Serious Golfers regarding their purchasing and usage of Ultra-Premium Golf Club products.
This 198-page report was created utilizing the Golf Datatech database of serious golfers. An online survey was conducted isolating “Ultra-Premium” purchasers, those who spent (on their last purchase): more than $575 on a Driver, more than $1,600 on a Set of Irons, more than $350 on a Putter or more than $150 on a Wedge. For comparisons sake, respondents were also broken down into other categories according to price.
----------------------------------------------Report Index---------------------------------
- Objective & Methodology
- Overview & Summary Analysis
- Golf-o-graphics
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Topline Results
- Equipment Usage Habits
- Golf Club Spending & Usage
- Driver
- Iron Sets
- Sand Wedges
- Putters
- Future Purchase Intent
- Golf Balls
- Price Point Breakouts
-
Drivers
- Complete topline results segmented by Driver Price Point Breakouts
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Iron Sets
- Complete topline results segmented by Iron Price Point Breakouts
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Iron Price Sub-Segment Cross Tab
- Ultra-Premium Iron Buyers Segmented into Two Additional Price Point Breakouts
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Sand Wedges
- Complete topline results segmented by Sand Wedge Price Point Breakouts
-
Putters
- Complete topline results segmented Putter Price Point Breakouts
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The Ultra-Premium Buyers by Equipment Category
- Important side by side comparison and cross over results
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