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Serious Golfers and Modern Media Study

$3,000.00

 The Serious Golfers and Modern Media Study explores the impact of emerging, new digital devices & properties, and how they are changing golf media consumption.  This is the first comprehensive study of serious golfers’ evolving media habits, including their attitudes towards monthly and weekly print publications, network and cable golf television, Internet usage, digital golf weeklies, social networking, and newspapers.  This study delves into the modern media habits of serious golfers to see what they are using and how they use it.  

----------------------------------------------Report Index---------------------------------

  • Objective & Methodology
  • Overview / Observations
  • Executive Summary
  • Golfographics - Gender, Age, Handicap, Annual Rounds Played, Years Played, Facility, Household Income 
  • Electronic Technology - Comfort Level, Usage, Frequency, Downloading to Devices, Communications 
  • Media Consumption - Television, Print, Digital, Digital Golf Publications, Golf Related Media Newsletters
  • Social Media and Networking
  • Golf Equipment and Manufacturers Websites
  • Online Travel Tee Times and Purchase Habits
  • Brand Preferences - Brand Ratings, Favorite Golf Brands
  • Spending - Golf Equipment and Apparel
  • Cross Tabs -  Electronic Technology Comfort Level, Favorite Golf Ball, Iron Set, Driver & Golf Shoe Brands

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This 139-page report is one of the largest and most comprehensive consumer research study utilizing Golf Datatech's Panel of Serious Golfers, targeting a minimum of 2,008 respondents to understand the shifting media consumption/usage habits of the serious golfer and the impact of emerging new digital devices and properties.

PAYMENT MAY BE MADE BY: VISA, MasterCard, Discover or American Express
(This report is available for download in PDF format after payment confirmation)

QUESTIONS? CALL 888-944-4116 OR E-MAIL (CLICK HERE)

Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC