Skip to navigation.


  • 2014 Pyramid of Influence Study

    Identifying and Understanding Golfer's Key Influencers Conducted with over 3,000 serious golfers in the Spring of 2014 to investigate how they evaluate new technology, how they gather information on new products and technology, and what...

    $2,100.00

  • 2014 Women In Golf Study

    One of Golf's Most Underserved Markets The Women In Golf 2014 Study explores a range of topics about the $900M women's golf equipment/apparel market, while discovering valuable insights about the playing habits, opinions and preferences of...

    $1,195.00

  • 2015 Golf Bag Attitudes & Usage Study

    A follow-up to the 2014 consumer study this report provides a snapshot of the Serious Golfers Attitudes and Usage of Golf Bags. The information includes brand use, purchase cycles, purchase intent, pricing and preferences.  By cross...

    $995.00

  • 2015 Multi-Media Study

     The Multi-Media Study explores the impact of emerging, new digital devices & properties, and how they are changing golf media consumption.  Built upon prior insights (2012 and 2013 “Modern Media” studies) into how serious golfers seek...

    $3,000.00

  • 2016 BIIG® Brand Study (Brand Identity in Golf)

    The Brand Identity In Golf Study (BIIG®), is Golf’s first comprehensive report on the top Brands in today’s marketplace, covering 19 major brands in golf, across all equipment and apparel product categories, capturing 2,100 serious...

    $3,999.00

  • 2016 Distance Measuring Device Study

    The 2016 Distance Measuring Device Study is the fourth installment in the series evaluating the awareness, usage, and perceptions of distance measuring devices currently available to golfers in the United States. This study investigates attitudes...

    $2,500.00

  • 2016 Serious Golfers & Social Media Study

    The 2015 Multi-Media Study (also available for purchase) investigated the evolving media landscape facing Serious Golfers, and focused primarily on one-way communication platforms such as print, television, digital, and online.  The 2015 study only scratched the...

    $1,499.00

  • 2016 Trading-In Old Clubs & Purchasing Pre-Owned/Used Clubs

    Conducted in early 2016 with over 1,600 serious golfers, this study delves into the Consumers Opinions & Experiences to better understand the Serious Golfers’ awareness, opinions and experiences with trading-in golf equipment including value perceptions and...

    $1,495.00

  • 2017 Serious Golfer Shopping & Purchasing Habits

    The Shifting Retail Markets for Equipment and Apparel Have you ever wondered where serious golfers shop? Where they buy their golf balls?  Their drivers?  Their irons?  Their golf shoes, gloves or golf apparel?  The seventh...

    $5,000.00

  • 2017 Serious Golfer Shopping & Purchasing Habits EQUIPMENT ONLY

    The Shifting Retail Markets for Equipment  Have you ever wondered where serious golfers shop? Where they buy their golf balls?  Their drivers?  Their irons?  The seventh installment of Golf Datatech’s Serious Golfer Shopping and Purchasing...

    $4,000.00

  • 2017 Serious Golfer Shopping & Purchasing Habits SOFT GOODS ONLY

    The Shifting Retail Markets for Apparel Have you ever wondered where serious golfers shop? Where they buy their golf shoes, gloves or golf apparel?  The seventh installment of Golf Datatech’s Serious Golfer Shopping and Purchasing...

    $3,500.00

  • 2018 Annual Apparel Market Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for the categories covering Men's and Women's Apparel consisting of - Shirts (includes short/long sleeve), Tops (includes sweaters/vests/fleece) and Bottoms (includes pants/shorts...

    $1,795.00

  • 2018 Annual Bag Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for the category.  These are the combined totals from on course and off course golf specialty shops across the U.S.  This one-page report lists...

    $325.00

  • 2018 Annual Ball Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for the category.  These are the combined totals from on course and off course golf specialty shops across the U.S.  This...

    $495.00

  • 2018 Annual Club Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for each categories sales (woods, irons, putters, & wedges).  These are the combined totals from on course and off course golf...

    $1,495.00

  • 2018 Annual Distance Device Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for the category.  These are the combined totals from on course and off course golf specialty shops across the U.S.  This...

    $395.00

  • 2018 Annual Footwear Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for the category.  These are the combined totals from on course and off course golf specialty shops across the U.S.  This...

    $395.00

  • 2018 Annual Glove Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for the category.  These are the combined totals from on course and off course golf specialty shops across the U.S.  This...

    $325.00

  • 2018 Annual Irons Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for the category.  These are the combined totals from on course and off course golf specialty shops across the U.S.  This...

    $495.00

  • 2018 Annual Market Share Report

    This Annual Manufacturers Report provides a snapshot of the sales by the top manufacturers for each categories sales (balls, woods, irons, putters, wedges, shoes, gloves, bags & distance devices). These are the combined totals from on...

    $2,295.00