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2019 Distance Measuring Device Study

$3,500.00

The 2019 Distance Measuring Device Study is the fifth installment in the series evaluating the awareness, usage, and perceptions of distance measuring devices currently available to golfers in the United States. This study investigates attitudes about the category’s leading selling brands, as well as usage and interest in new technologies.

The study asked these "hard core" golfers not only about their purchase habits and usage levels when it comes to Distance Measuring Devices, but also expands on their attitudes and opinions toward the category and favorite brands. Included are 39-pages of unaided verbatim responses.

The results in this 256-page report covering this once fast growing category in golf and how it is heading toward maturity are based upon responses to this survey, combined with extensive knowledge of the golf retail market by the partners at Golf Datatech, LLC.

Report Index

  • Objective & Methodology
  • Overview – including market estimates and relative share of usage
  • Executive Summary
  • Golfographics - Gender, Age, Handicap, Annual Rounds Played, Years Played, Facility Played, Different Courses Played Annually, US Regional Residence, Income, Smart Phone Ownership
  • Research Results - Importance of Yardage, Unaided & Aided Brand Awareness, Smart Watch Usage, Playing with a DMD, Opinions & Usage, Hand-held Usage, Wrist-worn Usage, Laser Rangefinder Usage, Permanently Cart Mounted  Usage, Smart Phone App Usage, DMD Purchase Habits
  • Brand Profiles
  • Additional Cross Tabs
  • Verbatim Responses - Unedited responses from serious golfers about DMD's

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(This report is available for download in PDF format after payment confirmation)

QUESTIONS? CALL 888-944-4116 OR E-MAIL (CLICK HERE)

Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC