Skip to navigation.

2020 Golf Apparel Study


A Consumer Study of the golf apparel shopping and purchasing habits of Serious Golfers.

This report represents Golf Datatech’s opinions about the Golf Apparel Market and is based upon the results of this consumer data combined with insights gathered from the Monthly Retail Sales Audits and decades of experience in the business of golf. 

----------------------------------------------Report Index---------------------------------

  • Objective & Methodology 
  • Overview & Findings
  • Executive Summary 
  • Golfographics 
  • Research Results 
    • Geographic Location
    • Apparel Ownership
    • Apparel Brands - Unaided Preferences 
    • Apparel Brands - Aided Ownership
    • Apparel Spending
    • Apparel Purchase Past Year
    • Purchase Process (Triggers, Trends, Importance, Retail Channel Preferences, Online Purchasing)
    • Golf Apparel Subscription Box Services
    • General Outline of Three Serious Golfer Apparel Consumers
  • Cross Tabs


This 71-page report had a total of 1,000 Serious Golfers respond to the survey in December 2019. 

PAYMENT MAY BE MADE BY: VISA, MasterCard, Discover or American Express

(This report is available for download in PDF format after payment confirmation and includes a Cross Tabs Excel file)


Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC