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2014 Women In Golf Study


One of Golf's Most Underserved Markets

The Women In Golf 2014 Study explores a range of topics about the $900M women's golf equipment/apparel market, while discovering valuable insights about the playing habits, opinions and preferences of golf's most underserved market. Conducted in 2014, nearly 2,000 female golfers from Golf Datatech's exclusive Database of Serious Golfers participated in a survey regarding their golfing habits and perceptions.

----------------------------------------------Report Index---------------------------------

Objective & Methodology

Executive Summary

Golfographics -Gender, Age, Handicap, Annual Rounds Played, Years Played, Facility, Household Income

Research Results - Playing Experiences & Preferences, Media Preferences, Apparel & Shoe Usage & Purchase Habits, Equipment Evaluation & Opinions, Current Equipment Usage & Purchase Habits, & Overall Spending

Design & Styling of Golf Equipment for Women

Additional Analysis - Women 40 & Younger by Handicap

Verbatim Responses

Estimates of Women's Retail Golf Market


This 335-page report is a comprehensive study to help further understand the serious woman golfer. 

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(This report is available for download in PDF format after payment confirmation)


Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC