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2021 Purchasing Power of Women in Golf

$4,995.00

One of Golf's Most Underserved Markets

The Purchasing Power of Women in Golf 2021 Study explores a range of topics about the $1.5 billion women's golf equipment/apparel market, while discovering valuable insights about the playing habits, opinions and preferences of golf's most underserved market. First conducted in 2014 and now in 2021, over 1,400 women golfers from Golf Datatech's exclusive Database of Serious Golfers participated in a survey regarding their golfing habits and perceptions.  

 

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Objective & Methodology

Executive Summary

Golf-o-graphics -Gender, Age, Handicap, Annual Rounds Played, Years Played, Facility, Household Income

Research Results - Playing Experiences & Preferences, Media Preferences, Equipment Evaluation & Opinions, Custom Club Fitting, Current Equipment Usage & Purchase Habits, & Overall Spending & Apparel

Design & Styling of Golf Equipment for Women

Additional Analysis - Women 40 & Younger by Handicap, Newer Golfers by Age, Buy Clubs Specifically Made for Women

Verbatim Responses

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This 382-page report is a comprehensive study to help further understand the serious woman golfer. 

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(This report is available for download in PDF format after payment confirmation)

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Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC